Pitch

The artist of my music video will be Georgina, an original song from herself and someone that used to go our college before called Tim. The track name is called “Love and Affection” by Georgina ft Tim.

I am making the music video to portray the message and meaning in the song. So the message in this song is 

My final video idea is the main artist Georgina is walking as she tells the story which is about 2 boys. The ex-boyfriend who she is now over and she has moved onto another boy. So as she singing she will be walking and I will be following her with the camera from different angles this is called tracking. The main purpose of the song and music video is the artist singing about her ex-boyfriend and her now current one.

The locations that I have now finalised are car park, a normal park and hotel-apartment.

My target audience will be aged around 13-20 years old. Both aged male and females, they’ll either be studying full time or have a full time job. Based in east London and their hobbies would probably be listening to music.

Talent

In my music video I will have the main artist, two boys. One playing the ex-boyfriend and the other playing the current boyfriend. Then I will probably have 15-20 extras both male and females. This will give a good variety in my video.

Production crew

For the music video I would need a director, cameraman, and editor. Before I start to record I will direct everyone and tell them what to do. Then I will record in my 3 different locations. Once I get my all footage I will then go on to start editing it.

Resources/Equipment

The pieces of equipment I will need is a camera DSLR, gimbal and led lighting. The editing software that I will use is adobe premiere pro or either final cut pro.

Video style

My video still will be quite bubbly and quite ghetto because these two themes suit the song. The genre of the song is R&B mixed with afro-beats.

Conventions and techniques I will use are stalking which is using the gimbal to track and follow the artist. This technique makes the music video into a sort of storytelling movie because its narrative. The change of locations will make the video more interesting and links with the song because the locations are nice, calm and summery places. The song is also a very calm and summery song.

The things you would typically see in a music video would be boys and girls. Different locations, everyone wearing casual party clothes and alcohol bottles and cups. In my music video I am going to have some of the same typical conventions such as the change of location, casual party clothes, alcohol bottles and cups. I believe these are all the conventions of a good music video.