New proposal

Short proposal

The artist that I am going to be using for my music video is called Young Pulse, who is also my friend. The track name is called “    “

The purpose of this music video is to portray the message and meaning in the song. So the message in this song is (continue here)

The finalised idea for the music video is

The locations that I will be using are the flats blocks in my area, outside by the car park and (continue here)

My target audience will be aged around 13-20 years old. Both aged male and females, they’ll either be studying full time or have a full time job. Based in east London and their hobbies would probably be listening to music, mainly rap/hood music.

Talent

(enter here)

Props

From looking at a few music videos for my task one research I saw they used alcohol and smoking props. So I decided to imitate and replicate that idea to use in my actual own music video so we could get the whole hood rap atmosphere.

So when I shoot the artist will have these props in a few shots so it gives that hood effect for the music video.

Production crew

For the music video I would need a director, cameraman, and editor. Before I start to record I will direct everyone and tell them what to do. Then I will record in my 3 different locations. Once I get my all footage I will then go on to start editing it.

Resources/Equipment

The pieces of equipment I will need is a camera DSLR, gimbal and led lighting. The editing software that I will use is adobe premiere pro or either final cut pro.

Video style

Conventions and techniques I will use are stalking which is using the gimbal to track and follow the artist. This technique makes the music video into a sort of storytelling movie because its narrative. The change of locations will make the video more interesting and links with the song because the locations are nice, calm and grimey places.

The things you would typically see in a music video would be boys and girls. Different locations, everyone wearing casual party clothes and alcohol bottles and cups. In my music video I am going to have some of the same typical conventions such as the change of location, casual party clothes, alcohol bottles and cups. I believe these are all the conventions of a good music video.